These terms cover your use of di-city.com and any enquiry or submission you make through it. Campaigns and installations are governed by a separate written agreement.
This document is a working draft prepared for the DICITY website. Registered company details appear as placeholders in square brackets, and the text should be reviewed by a qualified adviser before publication.
01
About these terms
This website is operated by [REGISTERED COMPANY NAME], company number [COMPANY NUMBER], registered at [REGISTERED ADDRESS], trading as DICITY. By using the site you accept these terms. If you do not accept them, please do not use the site.
02
Site content and network status
DICITY is a developing network. Location records shown on the map and location pages include demonstration entries, which are labelled as such and exist to show how the network data works. They are not claims that a screen is installed at that address.
Media in the gallery is labelled by type. Items marked as concept visualisations are AI-assisted or composited images and films showing a possible placement; they are not photographs of installed screens.
Screen specifications describe the DICITY hardware standard. Final availability and specifications at any given site depend on the window, and are confirmed in writing after a site assessment.
Nothing on this site is an offer capable of acceptance, a guarantee of availability, or a promise of audience numbers, impressions or campaign results.
03
Enquiries and proposals
Submitting an enquiry does not create a contract or reserve any location, date or campaign slot. A campaign is booked only when we have issued a written proposal or order and you have accepted it.
Estimated budgets and dates you provide are treated as indicative. Pricing is confirmed per campaign, based on locations, duration and format.
04
Submitting a location
By submitting a location you confirm that you are authorised to discuss that premises and its frontage. If you are a tenant, it is your responsibility to check whether your lease, licence or superior landlord requires consent before a display is installed.
Submitting a location creates no obligation on either side. DICITY assesses each window and may decline any location without giving reasons. If we proceed, the installation approach and commercial terms are set out in a separate written agreement.
DICITY does not advertise fixed or guaranteed earnings for hosting a display. Any commercial terms are specific to the location and are agreed individually.
05
Advertising creative
DICITY may decline or withdraw any creative that in our reasonable judgement breaches the above, that a location partner objects to, or that a regulator or authority requires us to remove. We will tell you why and, where the fault is not yours, discuss a replacement or a credit.
You keep all intellectual property in your creative. You grant DICITY a licence to display, encode, resize and schedule it on the network for the campaign period, and to show it in examples of our work unless you tell us in writing not to.
Where you supply creative for display on the network, you confirm that:
- You own or are licensed to use everything in it, including images, footage, music, fonts and trade marks.
- It complies with the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (the CAP Code) and all applicable law.
- It contains nothing unlawful, misleading, defamatory, discriminatory or unsuitable for display in a public street.
- It does not use flashing or rapidly changing sequences that could present a risk to passers-by.
06
Service availability
We aim to keep screens running throughout a campaign, but displays sit inside premises we do not control. Power cuts, connectivity faults, host closures, glazing work, hardware failure and events outside our reasonable control can interrupt playback.
Where a screen is out of service for a material part of a campaign, we will extend the campaign or credit the affected period, at our discretion and in proportion to the loss. That is the extent of our responsibility for interruptions.
07
Our intellectual property
The DICITY name, logotype, site design, copy, photography and films are owned by us or licensed to us. You may view and print pages for your own business use. You may not copy, republish or use them commercially without written permission.
08
Liability
We do not exclude liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot lawfully be excluded.
Subject to that, we are not liable for loss of profit, loss of business, loss of anticipated savings or indirect or consequential loss arising from use of this site or from a campaign. Our total liability in connection with a campaign is limited to the fees paid for that campaign.
The site is provided as it is. We do not warrant that it will be uninterrupted or error-free, and we are not responsible for the content of third-party sites we link to.
09
Changes
We may update these terms. The date at the top of the page shows when they last changed, and the version in force is the one published when you use the site or submit an enquiry.
10
Governing law
These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction over any dispute arising from them.